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The Luxury Strategy by Jean-Noël Kapferer — audiobook download

خانه ۶   /   انجمن ها   /   اعتماد به نفس و شخصیت فردی   /   The Luxury Strategy by Jean-Noël Kapferer — audiobook download

خانه ۶ انجمن ها اعتماد به نفس و شخصیت فردی The Luxury Strategy by Jean-Noël Kapferer — audiobook download

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      Efren Gant
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      The Luxury Strategy
      Break the Rules of Marketing to Build Luxury Brands

      by Jean-Noël Kapferer, Vincent Bastien

      🔥 The Luxury Strategy : CLICK HERE 🔥

      • Release date: February 1, 2009
      • ISBN: 9780749454777 (0749454776)
      • Language: english
      • Author: Jean-Noël Kapferer, Vincent Bastien
      • Format: hardcover, 384 pages
      • Genres: business, fashion
      • Publisher: Kogan Page

      About The Book

      Luxury is in fashion and is now to be found in almost every retail, manufacturing and service sector. New terms like “mass-luxury,” “new luxury” and “hyper luxury” attempt to qualify luxury. But if everything is luxury then surely the term itself has no meaning! There is confusion today about what really makes a luxury product, a luxury brand or a luxury company. 

      The Luxury Strategy analyzes in depth the essence of luxury, highlights its managerial implications and rationalizes the highly original methods — often very far from the usual marketing strategies — used to transform small family businesses such as Ferrari, BMW, Louis Vuitton, Cartier, Chanel, Armani or Ralph Lauren into worldwide successes. 

      The Luxury Strategy clarifies the difference between “premium,” “fashion,” and “luxury,” and sets out the counter-intuitive rules for successfully marketing luxury goods and services. 

      Luxury experts Jean-Noel Kapferer and Vincent Bastien provide the first rigorous blueprint for effectively managing luxury brands and companies at the highest level, including human resources and financial management. 

      Finally, The Luxury Strategy unveils how in any market, including B to B, a company can learn from luxury strategies to differentiate itself profitably.

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