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نوامبر 17, 2020 در 2:33 ب.ظ #22666Erika Carterمیهمان
The Core [with Online Learning Center Access Code]
by Roger A. Kerin, William Rudelius, Steven W. Hartley
- Publisher: McGraw-Hill/Irwin
- Language: english
- Release date: February 21, 2006
- ISBN: 9780073215747 (0073215740)
- Format: paperback, 400 pages
- Genres: business, textbooks, college
- Author: Roger A. Kerin, William Rudelius, Steven W. Hartley
About The Book
MARKETING: THE CORE, 2/e by Kerin, Berkowitz, Hartley, and Rudelius continues the tradition of cutting-edge content and student-friendliness set by Marketing 8/e, but in a shorter, more accessible package. The Core distills Marketingï¿½s 22 chapters down to 18, leaving instructors just the content they need to cover the essentials of marketing in a single semester. Instructors using The Core also benefit from a full-sized supplements package that surpasses anything offered by the competition, while students will appreciate the easy-to-read paperback format thatï¿½s equally kind to both the eyes and the pocketbook. The Core is more than just a “baby Kerin”; it combines great writing, currency, and supplements into the ideal package for budget-conscious students and time-conscious professors..
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